SMS marketing
Text a lunch special, a slow-night deal or a "we're open late" note to your customer list, and schedule campaigns ahead of time.
Restaurant marketing software
Restaurant marketing software that turns one order into a regular
Send SMS and email campaigns, WhatsApp messages and coupons to the customers who already order from you. It all runs from the same admin panel as your online ordering, with no commission on the orders it brings back.
- SMSText campaigns
- EmailNewsletters & promos
- $0Commission per order
What's included
Every marketing channel a restaurant needs, in one panel
Email campaigns
Send menu launches, event invites and monthly newsletters with photos and a button straight to your ordering page.
WhatsApp messages
Reach customers who prefer WhatsApp with order updates and offers from your restaurant's own number.
Coupons & coupon designer
Create discount codes that work at checkout, and design a matching coupon image to share in texts, emails and social posts.
Push notifications
Customers who install your ordering site on their phone get offers as notifications, with no app store needed.
Your own customer list
Every online order and sign-up adds the customer to your list. The data is yours, not a delivery app's.
How it works
From first order to repeat customer in three steps
Take orders on your own site
Launch your branded ordering website and QR menu. Each order captures the customer's name, phone and email.
Send the right offer
Pick a channel, write the message or start from a coupon, and send it now or schedule it for the hour before the meal.
Orders come back direct
Every link points to your ordering page, so repeat orders arrive without third-party fees.
Guide
A simple restaurant marketing plan that works
Most independent restaurants don't need a complicated strategy. They need to stay in touch with people who have already eaten there. A guest who ordered once is far more likely to order again than a stranger is to try you. The plan below uses the tools above and takes about an hour a week.
1. Build the list with every order
Online ordering is the easiest list-builder a restaurant has. Ask for SMS and email consent at checkout, and put your QR menu on tables and takeout bags so dine-in guests join too.
2. Use SMS for today, email for this month
Text message marketing works best for offers with a clock on them, like a lunch special or a slow Tuesday. Email marketing has room for the story: a new seasonal menu, a catering offer or a holiday event.
3. Send at the moment people decide what to eat
For lunch, send between 10:30 and 11:00. For dinner, send between 4:00 and 5:00. Weekends work best on Friday afternoon. Keep texts to two to four a month.
4. Always give a reason and a link
Every message should have one offer, one deadline and one link to order. Use a unique coupon code per campaign so you can see which messages brought orders.
Sample text messages for restaurants
Change the restaurant name, offer and link, and keep the opt-out line:
Rainy night? 🌧️ Free delivery on orders over $25 tonight only at Rosa's Kitchen. Order: [link] Reply STOP to opt out
Lunch is on the way: 15% off any bowl until 2pm today with code LUNCH15. Order ahead: [link] Reply STOP to opt out
We miss you! Here's $5 off your next order this week with code BACK5. [link] Reply STOP to opt out
New fall menu just dropped 🍂 Be the first to try it, pickup or delivery: [link] Reply STOP to opt out
Restaurant email marketing ideas
- Welcome email right after the first order, with a small thank-you coupon for the second.
- New menu or seasonal dishes with photos and an "Order now" button.
- Catering and group orders before holidays and office party season.
- Win-back emails to customers who haven't ordered in 30–60 days.
- Events such as live music, tasting nights and reservations for holidays.
FAQ
Restaurant marketing questions
What is restaurant marketing software?
It is a tool that helps a restaurant reach its own customers directly: text messages, emails, coupons and push notifications, plus a customer list to send them to. LineEats puts these tools in the same admin panel as your online ordering, so every order adds a customer you can market to again.
Is SMS or email better for restaurants?
Use both for different jobs. SMS is read within minutes, so it suits same-day offers like a lunch special or a rainy-night delivery deal. Email has room for photos and menus, so it suits new menu launches, events and monthly newsletters.
Do I need customers' permission to send text messages?
Yes. In the US, marketing texts need the customer's prior consent, and every message should identify your restaurant and explain how to opt out (for example "Reply STOP to unsubscribe"). Collect consent at checkout or with a sign-up keyword, and only text customers who agreed.
How often should a restaurant send marketing texts?
Two to four texts a month works for most restaurants. More than one a week tends to raise opt-outs. Time texts 60 to 90 minutes before the meal you are promoting.
Does LineEats charge commission on orders from my campaigns?
No. You pay a monthly plan, and orders that come from your campaigns go through your own ordering site without a per-order commission.
Which plan includes the marketing tools?
Email campaigns, SMS marketing, the coupon design tool and WhatsApp tools are part of the Pro plan. Every plan starts with a 7-day free trial.
Start marketing to your own customers this week
Set up your ordering site and your first campaign in one afternoon. Try LineEats free for 7 days.